SEO is a key part of any content marketing strategy. The search engines are where many prospects begin their buying process. Your content marketing efforts will fall flat if you don’t optimize your website’s pages for Google and the other search engines. Most SaaS companies that you compete with don’t put enough emphasis on a content marketing strategy that mixes in SEO correctly. Your marketing team should focus on the following search engine optimization strategies to power past your competitors. Keyword Research The best SEO content strategy starts with a little marketing research. Your goal is to discover SEO keywords that identify the pain points of your customers. Uncovering the proper keywords helps make your content creation process effective.
Target keywords that help prospective customers find you Photo Restoration Service precisely when they’re searching for interesting content about your product’s solution. For example, if your software helps businesses with their customer service, you could use keywords like “customer service software” or even more specific terms like “live chat for websites.” Use these SEO keyword phrases in the headlines of blog posts and articles. Make sure to weave them into the content itself so Google knows to include your content in organic search results. Use On-Page, Off-Page, and Technical SEO Strategies Once you know which keywords will help you best target the pain points your audience wants to solve, it’s time to employ three SEO strategies that will round out your SaaS content marketing campaign. On-Page SEO On-page SEO consists primarily of building out your website with keywords in mind. You’ll want to include these terms within the title tag, meta description, and heading tags on each blog post created. The content itself should also include keyword phrases so that Google understands what your blog post is all about. Optimize your internal linking structure. You want to link from relevant pages on one part of the site to related information elsewhere in the website.
Additionally, you should have a blog post that includes an HTML sitemap. The sitemap helps Google understand how you’ve organized the website so it can crawl most of the pages efficiently.