If you want to send qualified (and free!) traffic to your webinars, landing pages, or other leads you have online, there's no better way than LinkedIn lead generation. With nearly 600 million members in 200 countries and 2 new members joining every second, LinkedIn is basically the world's largest search engine for B2B sales prospects. It's easy to find those ideal clients using LinkedIn's built-in search engine. The hard part, however, is knowing what to say to them once you connect with them on LinkedIn . I cover the whole process in this video: The video above walks through the most effective script I've created to date for attracting and attracting ideal prospects to view your webinar or other content you're ready to share online. You can also adapt this script to ask for phone hours, free consultations, or similar events if you don't have online content to direct others to. Make sure that as you watch and use the method I outline in this video, you notice that it 's not pushy, salesy, or spammy. Why This LinkedIn Lead Generation Method Works In recent months, I've noticed in my lead generation work at LinkedIn that people are very concerned about feeling "sold" in their 1-to-1 message exchanges.
Also, even if your sales offer isn't strong, people won't appreciate you just by assuming they want to see a link to your latest blog post or webinar. They also don't want to be interrupted by your sudden request to call for a free consultation or something . Instead, they want you to ask permission before giving them any kind of content or consulting insights . This is where the magic is! Plus, your prospects on LinkedIn are only interested (in Dale Carnegie's words) —morning , noon, and after dinner. So if you have something to say, you need to immediately talk about the benefits they want or the solutions they offer to solve the problems they need to solve. Do you have goals? Now, if you target the right types of prospects and match your message to the needs of a specific, niche audience, their answer is often a resounding "Yes!" to your message. (In this video example, I'm targeting business coaches and consultants. My goal is to get them to sign up for a free webinar on how coaches and consultants use automated webinars to prequalify prospects, book discovery calls and sell their services.) Once you've categorized your specific audience and are ready to message using LinkedIn, you need to make sure your message addresses their specific needs and pain points. What a LinkedIn lead generation script looks like For example, here's the script I send as a one-on-one message to the business coaches and consultants I connect with on LinkedIn:
Hi [NAME] - Wondering if you've ever used automated webinars to prequalify coaching or consulting clients, book discovery calls, and/or sell your services? I work with a large number of coaches and consultants on lead generation and have developed a method for my clients to use automated webinars to build their coaching or consulting practice without having to spend all day on the phone Consult, have a one-on-one coffee session or attend a social event. If you want to see how the whole method works, just answer "yes" and I can send a link to a free industry mailing list training where I can walk through the whole system. (It's easier than you think!) If you're not interested, don't worry at all. Thanks! How the script works Now let's break down the strategy behind this 1-to-1 message. This script has four key components: Part 1: You ask a question (“If you want to know…”) on a specific topic (“Automation Webinar”) and tie it to some specific benefit they want or a problem they need to solve . In the case of business coaches and consultants, I tie the topic of automated webinars to the benefits of saving time by pre-qualifying leads, booking discovery calls, and selling coaching or consulting packages online . Part 2: You provide something of value related to the topics and questions you raised in Part 1 ("If so, I have free training...").
This can be a webinar, blog post, ebook or even a free phone consultation. The key here is that what you offer is free and valuable to your target audience. Part 3: You ask for permission ("Just reply 'yes'...") to share your content or information and give them an easy way to tell you they want to know more ("yes"). Also keep in mind that I'm not assuming that these coaches and advisors will automatically want a link to my webinar. Instead, I asked them if they did. This makes all the difference! Part 4: You don't put pressure on them ("If you're not interested, don't worry at all...") and if they're not, let them take it easy. Remember this long game! Even if the person isn't interested in that particular message or topic, it might be him or her the next time you send a note about something else. Keep a conversational, friendly, and easy-going tone so people don't feel pressured, pushed, or "sold to." That way, when you come back in a few weeks with another message on a different topic, they'll be happy to hear it. follow up Now, if someone replies "yes" to the initial message I send, I immediately send a follow-up reply with the URL of what I promised. Here's what I sent to business coaches and advisors in the webinar: excellent! Here is the link to the free webinar: https://webinarsthatwork.net/coaching-webinar/