In the light of these uncertainties, the forward-looking events referred to in this release might not occur. These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. PURA's horizontal CBD consumer product expansion strategy has been in the works now for some time. Central to the strategy is the construction a lifestyle brand that embodies the values, interests, attitudes, and opinions of the population where CBD products are an ideal fit.