Some well-known brands have already turned to Anchor, including General Electric, Experian, Buffer, and WNYC (WNYC is an official launch partner). Anchor is similar to other platforms, such as Twitter and Instagram, where you follow people and people follow you. However, it's packed with pretty cool features and it's easy to get started. Using Anchor, you can record 2-minute sound bites, called waves, which can be shared in the social audio app and other platforms, such as Twitter. Anchor subscribers, known as anchors, can respond to your airwaves with their own audio clips. For a complete tutorial on using Anchor, be sure to read: Getting Started with Social Audio on Anchor.
Advertising Continue reading below fax list Below is a great example of conversation, which was sparked by Zicherman's Star Wars wave: Don't sit on the sidelines, jump early You might be wondering, is Anchor another shiny new item or is it worth your time? This question is obviously not easy to answer, but it should make you think. It should also get you at least looking into Anchor, as you have the opportunity to become part of a new platform as it develops. , especially if these social sites take off. These early adopters are very often the ones who become influencers and build their brands – both personal and professional – as the social platform grows. It's only been a few weeks since the launch of Anchor, so you always have the option to register early and connect as the community grows.
I'm new to Anchor, but as I've pointed out before, it's easy to use - I mean, really, to create a wave, you hit the big red button. Plus, if you get lost in the weeds, there's enough support to help you out. The community is also quick to welcome you. Big advantage of the anchor Anchor allows people to connect on a more personal level. Hearing someone's voice, including inflections and pitch, creates a degree of intimacy. You are able to engage in a voice chat even if these people are on the other side of the world. It gives more context to the voice and is a powerful way to draw people in. Think of the radio. If there's a program you listen to regularly, you start to feel like you know the radio host or DJ. Yes, video offers the same advantage, but not everyone feels comfortable in front of the camera. Many of these people feel more comfortable recording audio.