A higher search placement from the ordered links. In email list addition, one high-performance cluster page can increase the search ranking of all other pages linked to the same pillar. How did you implement your content pillar strategy? Previous our blog here's what I had to start with: 6 years worth of blog content, from small business management methods to brand creation and inbound marketing. There were internal links between the content, but no organizational structure to the content. Cc-blog-before-pillar-strategy step 1: identify the major issues with the buyer's persona the first step we took was to map the key issues facing marketing mary, the main buyer persona. Fortunately for us, hubspot has released an inbound report for 2017. This report describes the top priorities and challenges facing marketers. Which was:increased traffic to the website lead generation convert contacts / leads to customers increased revenue from email list existing customers sales enablement reduce lead / customer acquisition costs manage our website identify the right technology for your needs prove the roi of marketing activities mapping-buyer-persona-problem step 2: group issues into a wide range of topic areaswe email list considered these issues, thought about services that were much more focused after the rebranding, and grouped them into a wide range of topical areas that we would like to see as an expert. These areas of expertise were lead generation, lead development, and marketing technology. Cc-content-pillar-topics step 3: build core topics using subtopics then, for each topic, I entered potential keywords that viewers would likely search for. To do this, use kwfinder to enter a wide range of topics, have the appropriate search volume, possible or simple keyword difficulty, and suggest keywords that the core persona believes to search. I looked it up. Another tool we got rid of was hubspot's content strategy tool.