Oct 11, 2022
In Wellness Forum
With so many companies out there taking advantage of email personalization along with a CRM to support your email marketing, there is no reason why you shouldn’t be adding a personalized touch to your emails. Even small touches of personalization like addressing the client by their name instead of a generic hello will make your client feel valued. Another great tip when sending your emails is to ensure they are sent in the correct time zone. If your company is located in the US, and you do business with countries across Asia, you can use your CRM to send the email at 8 am in their specific time zone. These may seem like small details, but they will increase your open rate and engagement rate. Email Signature Ending your email with a strong signature is important. Similar to personalizing your email, by adding an email signature your company can seem more relatable and therefore trustworthy. You can include a lot of very valuable information in a small section of your email. Include an image of who the email is from, as well as how they can reach out to you. You can also include links to your website and social media platforms where they can follow your company. You’ll want your signature to be Consumer Phone List organized and not overdone with the links or else it can come across too salesy. Include a Call to Action Regardless of the type of email you send, you will want to include a call to action. This could include anything from following you on social media to a link to watch a case study. You’ll want to have multiple links in your email that will take your client far beyond the email. If you look at your email’s stats and you see that some of your links are not being clicked, then it could be time to update that email’s content. Welcome Email The first email in your sequence will be a welcome email. Keep this email short and sweet. Simply state that you are happy that they have chosen your company and provide them with anything they will need to get started and how they can reach out to you if they have any questions. One thing to keep in mind is your welcome email is not a confirmation email, and depending on your business you will have to also send a confirmation email before sending your welcome email. Here is an example of what your welcome email could look like: After your initial welcome email, you should continue to engage with your new clients to ensure they are getting the most out of your product or service. There are so many different ways you can keep your clients engaged. When sending these emails, you want to focus on what makes your company different and better than your competitors. You want to focus on the benefits that you will bring to them and how your company will make their lives easier.