Jun 13, 2022
In Wellness Forum
Today, when people talk about mobile Internet, user experience is a term that appears very frequently. Of course, this is not an empty talk. In fact, for any application innovation around the mobile Internet, a good user experience cannot be whatsapp Database avoided. core. Why is user experience so important? In terms of the characteristics of a mobile phone, it is a smart terminal that is closer to everyone than a PC. It is precisely because of the closer distance that the addition of user experience to the product will be fully magnified. This requires that if a product wants whatsapp Database to capture users, it must first achieve a better interactive interface, more humanized design and more intelligent marketing, otherwise it can only accept the fate of users voting with their thumbs. In the PC era, user experience has not received enough attention. In the traditional company system, user experience related positions are placed under the technology research and development department, and most of the company's talent pool is in the product operation and marketing whatsapp Database departments, but In the era of mobile Internet, due to the rise of social networks, the value of word-of-mouth communication is increasing. To a large extent, for startups, as long as the user experience of the product is done well, half the success is achieved. Today we are talking about user experience not only about UI design whatsapp Database and product function itself, but also includes the concept of "big design" integrated such as marketing and branding. Design thinking has been more and more integrated into the product experience, and In many cases. A systematic design thinking will largely determine the success or failure of a product. Xiaomi Li Wanqiang: The core of marketing is the community When I first started to take charge of Xiaomi's entire marketing project, few of the team whatsapp Database had experience in traditional marketing. Most of them used to be product managers or user experience designers on the front line. In the marketing system, marketing is done around Weibo and forums. Xiaomi's marketing is not just online. Currently, we are ranked fifth in the Internet attention on whatsapp Database Baidu's search list. In fact, this is all driven by offline activities - when we do some big events every month, we will There will be 200,000 to 300,000 Baidu Indexes, and we use this typical event marketing to drive the brand.