Jun 29, 2022
In Wellness Forum
Home page Articles Technology 15 Development Ideas for Every Stage of the Buyer's Journey 15 Development Ideas for Every Stage of the Buyer's Journey Posted: 2020-12-16 Why isn't your website converting as much as you want? You have spent resources to create a beautiful website following the latest trends, but your conversion rate is low. What is missing? That's right, you need a lead development strategy. Struggling with a low conversion rate isn't unusual these days. The reason for this is that the buyer's journey is quite complex. According to a study by Ascend2, 53% of companies admit that their prospects are harder to convert. The reason is that people don't just type products into search engines, use the first website or click on the first ad they see and buy the product. Did you know that 96% of your website visitors who visit your website are not ready to buy? What does company banner design this data tell you? Most people who visit your website actually do their own research on how to fix a particular problem. However, they can leave their email address or subscribe to your newsletter in order to receive valuable content. This would be the first step in the buyer's journey. It is at this stage that it would also be a good idea to emphasize that your products are worth buying. Who are your buyers? The first point of every marketing plan is to define your buyer personas or your target audience. If you don't know who you're targeting, there's no way to convince them to buy from you. In this article, we're not going to dwell on creating buyer personas, as we have a comprehensive guide covering that topic. Instead, we're going to cover a few points worth mentioning. What do you need to know about your customers? Demographics: age, gender, location Professional and educational experience, plus current role Hobbies and interests Objectives and challenges The problems you need to solve Channels: where your leads are and how you can deliver the right content or ads Putting all this information together will give you a better idea of how you can nurture leads and turn them into customers. Do you know the stages of the buyer's journey? Before we continue with development ideas for each stage of the customer journey, let's briefly outline the three stages. There are different terms describing the buying process such as “customer journey”, “buyer journey” or “sales funnel”.